The CALI Marketing and Promotion Toolkit

Resources to help you get the word out about CALI to people at your school.

About This Website

This site is a place for our CALI reps to learn how they can promote CALI to their students and faculty.  It is kept up by Scott Lee, CALI’s Community Marketing Specialist.

About CALI

CALI is a non-profit consortium of law schools.  Our mission is to support innovation in legal education. We’re not just a tool provider – We are your partner in legal education and technology!

As much as we’d like to spend millions on marketing CALI to law students on every law school campus, that’s just not feasible with only nine full-time CALI staff members servicing over 200 member law schools on a non-profit budget.   We rely upon you, our membership, to help us introduce CALI to your students. The number one complaint we get from students is that they wish that they had heard about CALI earlier!

We currently have over 1000 interactive lessons on over 40 legal subjects for students to use for students as study aids or for faculty to use as an assessment tool.  We also provide free and open casebooks and supplements through our eLangdell Press ;website creation, podcasting and course management tools through Classcaster ; and form building software for law school clinics and legal aid organizations with A2J Author.  In short, CALI has many, many things to offer!

Why should I promote CALI at my school?

To be blunt, if your school has paid for a membership in CALI…why wouldn’t you want to get the most value out of your membership dollar as possible?

CALI lessons are a valuable learning tool.  Your students will be thrilled to know that there is a FREE and HIGH QUALITY study aid available to them through their school.   Increased student satisfaction and class performance are always good things.   CALI lessons also provide something that students generally do not get in law school – feedback and self-assessment.  This can help soothe worried students and show them where they have room for improvement.

And if bringing joy to students isn’t really your thing, how about cutting down on the number of desperate emails requesting the CALI authorization code a week before exams? When you actively promote CALI to students early, they get that initial registration out of the way and won’t need the authorization code later in the semester.

For faculty, CALI has a range of tools that can enhance their classroom activities. They would also appreciate the benefits of a happier, more prepared class.

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