{"id":877,"date":"2020-07-01T23:23:59","date_gmt":"2020-07-02T04:23:59","guid":{"rendered":"http:\/\/marketing.classcaster.net\/?page_id=877"},"modified":"2020-09-30T14:57:24","modified_gmt":"2020-09-30T19:57:24","slug":"logos","status":"publish","type":"page","link":"https:\/\/marketing.classcaster.net\/?page_id=877","title":{"rendered":"Logos"},"content":{"rendered":"<p>The CALI logo is the most immediate representation of our company and our brand. \u00a0It is a valuable asset that must be used consistently in the proper, approved forms.<\/p>\n<p><a href=\"http:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_w_Tag.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1075\" src=\"http:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_w_Tag.jpg\" alt=\"\" width=\"265\" height=\"116\" \/><\/a> \u00a0<a href=\"http:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_onlytransparent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1073\" src=\"http:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_onlytransparent-300x90.jpg\" alt=\"\" width=\"300\" height=\"90\" srcset=\"https:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_onlytransparent-300x90.jpg 300w, https:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_onlytransparent-1024x307.jpg 1024w, https:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_onlytransparent-768x230.jpg 768w, https:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_onlytransparent.jpg 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Primary CALI Logo &#8211; <a href=\"http:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_w_Tag.jpg\">.jpg<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Secondary CALI Logo &#8211;<a href=\"http:\/\/marketing.classcaster.net\/files\/2020\/07\/CALI_Logo_onlytransparent.jpg\"> .jpg<\/a><\/strong><\/p>\n<p><strong>Guidelines in using the CALI logo:<\/strong><\/p>\n<ul>\n<li>The logo should never be flush against another design element or text without allowing &#8220;air&#8221; to flow between the logo and photography, copy, art, or any other design elements. \u00a0The negative space allows the eye to travel easily.<\/li>\n<li>The logo cannot be distorted from it&#8217;s designed aspect ratio, therefore stretching or squashing the logo shape and text is a no-no.<\/li>\n<li>The color of the logo cannot be altered in any way. \u00a0This will confuse the brand image.<\/li>\n<li>Replacing the font in the logo is a definite no-no. \u00a0The selected typeface should be used at all times with the presentation of the logo.<\/li>\n<\/ul>\n<p>If you have any questions, please send an email to <a href=\"mailto:scott@cali.org\">scott@cali.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CALI logo is the most immediate representation of our company and our brand. \u00a0It is a valuable asset that must be used consistently in the proper, approved forms. \u00a0 Primary CALI Logo &#8211; .jpg\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &hellip; <a href=\"https:\/\/marketing.classcaster.net\/?page_id=877\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1780,"featured_media":0,"parent":807,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-877","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=\/wp\/v2\/pages\/877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=\/wp\/v2\/users\/1780"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=877"}],"version-history":[{"count":11,"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=\/wp\/v2\/pages\/877\/revisions"}],"predecessor-version":[{"id":1071,"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=\/wp\/v2\/pages\/877\/revisions\/1071"}],"up":[{"embeddable":true,"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=\/wp\/v2\/pages\/807"}],"wp:attachment":[{"href":"https:\/\/marketing.classcaster.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}